There are racers.
There are promoters.
There are media companies.
And then there are people trying to build an entire ecosystem.
Broderick “Hollywood” Jackson may have started as a racer, but after spending time talking with him, it becomes obvious that what he is building today extends far beyond motorcycle drag racing.
At the center of it all sits Hollywood Drag Racing Productions — the company Jackson built after becoming frustrated with how racers and media were being treated within the sport. Jackson has surrounded himself by a great team that makes all this possible. Vernon, he says, is his right hand man!
“People were using racers’ stuff and not giving anything back,” Jackson explained.
So he built his own company.
Not as a hobby.
Not as a side project.
As a real corporation.
Structured similarly to the government plumbing contracting business he has operated for the last 20 years.
Because to Jackson, racing is not just entertainment. It is infrastructure.
And infrastructure is exactly what he is trying to modernize.
The Kiosk System That Could Change Race Operations
One of the most fascinating parts of Jackson’s operation may not even be visible to fans watching from the stands.
It is the technology quietly operating behind the scenes.
Jackson has developed a fully integrated digital race management system currently being beta-tested through live event usage at Manufacturers Cup Motorcycle Drag Racing Series events.
And honestly?
It sounds years ahead of what much of drag racing still uses.
Instead of racers standing in line filling out paper tech cards, racers now walk up to kiosks.
Once they register the first time, future events become almost frictionless.
They:
- search their name
- select classes
- pay
- print decals instantly
Those decals contain:
- class information
- car or bike number
- QR codes
- racer data
From there, the entire event becomes interconnected.
At tech inspection, officials scan the QR code.
If the racer has not completed registration or payment, the system immediately flags it.
If tech has not cleared the vehicle, staging knows.
At the top of staging lanes, handheld scanners verify racer status in real time.
If an eliminated racer attempts to return to lanes using old decals?
The system catches it instantly.
Meanwhile, race control and announcers already know multiple pairs ahead who is coming to the lanes because the system continuously updates run order data live.
Points.
Wins.
Class entries.
Round progression.
Payment verification.
Everything flows through the same ecosystem.
Jackson says the system dramatically reduces labor requirements, tightens financial accountability, and returns hours of track time through efficiency gains.
And he believes this is only the beginning.
“This could all eventually become fully self-service kiosks,” Jackson explained.
The wild part?
The software still does not officially even have a name yet.
It is currently functioning as a real-world beta test inside actual racing operations.
“We haven’t pulled out a paper tech card since the first rollout,” he said.
For an industry still heavily dependent on clipboards, paper slips, and manual verification, that statement alone says a lot.
From Five iPhones to Full Production
Jackson’s media operation evolved the same way his race technology did:
through frustration.
And vision.
Early livestreams consisted of little more than five stationary iPhones pointed at the racetrack.
But Jackson knew racing emotions were not translating through the screen.
“Racing has way more emotion than what you see on a screen,” he explained. “How can we make people feel it?”
That question changed everything.
Jackson began studying professional broadcast production, even spending time with Fox Sports personnel at American Flat Track events.
Then he went all in.
Today, Hollywood Drag Racing Productions and Team handles:
- in-house broadcasts
- sponsor integration
- production
- livestream operations
- advertising production
- media distribution
The focus is clear:
better sound, better visuals, lower latency, cleaner presentation, and more emotional immersion for fans.
Because Jackson understands something many motorsports organizations are only now beginning to realize:
the broadcast is no longer secondary to the event.
In many ways, it is the event.
And Jackson does not want motorcycle drag racing to look like an afterthought anymore.
He wants it to feel major league.
Buying The Man Cup
Ironically, Jackson originally handled media production for the Man Cup before eventually purchasing the series itself through Hollywood Drag Racing Productions and team.
That acquisition positioned HDRP as both:
- the media company
- and the racing property owner
A vertically integrated structure Jackson believes is necessary for long-term growth.
He licensed the Man Cup branding while using Hollywood Drag Racing Productions and team as the core operational company underneath it all.
Now his vision appears even larger.
Jackson wants to bring his event-management systems and operational technology to other race promoters across motorsports.
Not just motorcycle racing.
All racing.
Essentially offering:
- event infrastructure
- registration systems
- operational efficiency
- media production
- race management
as a scalable service model.
“Too Many Little Hills”
When asked what frustrates him most about modern motorsports media, Jackson avoided attacking individuals or organizations.
Instead, he pointed toward fragmentation.
“There are too many little hills,” he said. “Not enough mountains.”
It is one of the most insightful observations you will hear from someone in racing.
Jackson believes motorsports often hurts itself through division, ego, and constant infighting online.
“No one wants to grow as a unit,” he explained.
To him, unity creates leverage.
Leverage creates sponsorship opportunity.
And sponsorship opportunity creates reinvestment back into racers and the sport itself.
“It’s vertical integration,” Jackson said. “Take the money made and put it back into the sport.”
That philosophy seems deeply embedded in everything he is building.
Not just financially.
Culturally.
The Hollywood Acceleration Foundation
Beneath the technology, media, and business structure sits something even more important to Jackson:
community.
Jackson also operates the Hollywood Acceleration Foundation, a nonprofit initiative focused on helping introduce young people to skilled trades and career pathways through motorsports culture.
Because while many people see racing as entertainment, Jackson sees something bigger.
Opportunity.
Fabrication.
Electrical work.
Media production.
Engineering.
Welding.
Trades.
Business ownership.
Career development.
“We really need to help our youth,” he said.
And honestly, after speaking with him, you get the feeling he means every word.
More Than A Race Promoter
It would be easy to label Broderick “Hollywood” Jackson as:
- a promoter
- a racer
- a media guy
- a businessman
But none of those fully capture what he is actually trying to build.
He is trying to modernize an entire ecosystem.
One where:
- media is owned internally
- racers are showcased professionally
- operations are efficient
- sponsors receive real value
- technology replaces wasted time
- and motorsports becomes sustainable long term
In a racing world often obsessed with arguing over what is wrong, Jackson seems focused on building what comes next.
And whether you agree with every direction or not, one thing becomes very clear after talking with him:
He is not thinking small.
